BUILDER

STRATEGIST

Mia Lardiere

ABOUT

Hi, I’m Mia.

I currently direct social strategy and video production across six major fashion, culture, and lifestyle brands at Hearst—ELLE, Esquire, Harper's BAZAAR, Town & Country, ELLE Decor, and Veranda.

A decade in media taught me that great content and great systems aren't separate jobs. I build both, plus the partnerships and cross-team strategy that make them work.

What I Do Best

  • I lead social strategy and video production across six Hearst fashion, culture, and lifestyle brands—ELLE, Esquire, Harper's BAZAAR, Town & Country, ELLE Decor, and Veranda. Rather than managing each brand's social presence in isolation, I coach editorial teams toward a shared strategic standard while building the infrastructure that lets six distinct editorial voices scale.

    In 2025, that work generated 2.8B+ video views and grew the group's social engagement 180% year-over-year.

    A central part of the role has been building always-on social video infrastructure for three brands that previously had none—standardizing capture workflows and production frameworks so that consistent, high-quality video output became sustainable rather than ad hoc, and accelerating how quickly content could move from idea to publish.

  • I lead creator and influencer strategy for Hearst's Fashion & Luxury brands, focusing on where partnerships can do the most strategic work rather than spreading investment evenly across every title. Over the past year, I scaled 40+ creator partnerships across ELLE and Esquire, generating 126M+ social views.

    The work goes beyond brokering posts. I pair editorial integration with creative direction—shaping how a creator's voice fits a brand's specific point of view, rather than treating creator content as a generic add-on to the content calendar. That distinction is what makes the partnerships read as native to the brand instead of sponsored filler.

  • Cultural relevance isn't a single moment—it's a cycle. For major moments across the year, including Met Gala and fashion month, I build content strategy that spans pre-event, event, and post-event coverage, shaping each phase to fit a brand's specific voice and content pillars rather than treating cultural moments as a one-off content push.

    During live coverage, I direct video production teams through fast-turnaround output, optimizing in real time for reach and scale across platforms. In 2025, that work spanned 15 high-profile cultural events and generated 580M views.

    The work doesn't end when the event does. I partner with teams to translate each event's performance data into sharper strategy for the next one, so coverage doesn't just repeat year over year, it improves.

  • Data only matters if the right people can act on it. I build the analytics and reporting infrastructure that turns raw platform performance into something usable, and then I translate it differently depending on who's in the room.

    For editorial teams, that means turning performance trends into clear direction on what to produce next. For sales and advertiser-facing teams, it means building the narratives that demonstrate impact and support revenue conversations. For executive leadership, it means distilling performance across six brands into the strategic story that informs bigger decisions.

    The infrastructure and the interpretation depend on each other. A reporting system nobody can act on is just noise; a compelling narrative built on the wrong data is just spin. My job is making sure neither happens.

What Sets Me Apart

Directing content at the F1 Miami Grand Prix.

I've held nearly every job I now direct. Before I set social strategy, I was the social media manager; before I managed producers, I produced, captured, and edited social video myself. That foundation allows me to sit in an editorial room and speak the team's language, hand a producer a brief that actually makes sense, and translate performance data for executives and sales without interpreting it secondhand.

Most people are strong in one of these rooms. I've worked in all of them—and I'm the person brands trust to lead them now.