This page is under construction, but here’s the gist:

I’ve worked in social and video content strategy for over half my career, specializing in female Gen-Z and millennial audiences. I’ve repackaged legacy media brands for social users who have never interfaced with such brands in print magazine format, beginning on Snapchat Discover and then transitioning to TikTok. In the process, I’ve earned hundreds of millions of video views and increased Cosmo’s follower count by 184% amid platform shifts, content partnerships, and internal editorial needs.

You can check out Cosmo’s TikTok account here. If you watch every video from top to bottom, you’ll become as literate in pop culture news (2019-2024) as I am.

But if you’re not into scrolling, the video embedded to the right is my favorite video I’ve ever created. The night of Met Gala in 2022 happened to coincide with the night that the Supreme Court’s initial draft majority opinion to strike down Roe v Wade was leaked by POLITICO. The Met Gala is one of our biggest traffic opportunities on social, and yet, on that night it felt so trivial to be reporting on the Kardashians when the Supreme Court had set off an ongoing battle against our reproductive rights as we knew them.

And then I found the opportunity.

What if I could use the outrage against Kim Kardashian’s repurposing of an archival Marilyn Monroe garment (viral! algorithm-friendly!) to “Trojan Horse” an educational message about what was happening in D.C. to an audience that might otherwise keep scrolling? It earned over a million views and was amplified by creators via the duet feature. See? Social media can be good.